Privacy policy

 

Privacy Policy

Effective Date: May 11, 2025

Rugged By Nature® uses the Pandectes GDPR Compliance app to help manage how cookies and personal data are handled on our website. This tool gives you control over your cookie settings and ensures our practices comply with major data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), Japan’s Act on the Protection of Personal Information (APPI), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and Brazil’s Lei Geral de Proteção de Dados (LGPD).

When you visit our site, you'll see a cookie banner powered by Pandectes. You can choose to accept, reject, or customize cookie settings based on your preferences. These settings can be changed at any time using the “Cookie Preferences” link in the footer.

We do not sell your personal information. For more details or to manage your data rights, please visit our Do Not Sell My Personal Information page.

Your privacy is important to us at Rugged By Nature, LLC ("Rugged By Nature," "we," "our," or "us"). This Privacy Policy ("Policy") applies to information we collect from and about individuals who interact with Rugged By Nature's social media, mobile applications, and website located at www.ruggedbynature.com (collectively, the "Website," "Site," or "Sites"), as well as offline at pop-up sites or locations. By using the Website, you accept the privacy practices described in this Policy.

Information We Collect We may collect the following types of personal and sensitive personal information:

  • Identifiers (e.g., name, email address, shipping/billing address, phone number)
  • Account information (usernames, passwords)
  • Payment details (partial credit/debit card information processed through secure third parties)
  • Device and browser data (IP address, user agent, geolocation, device identifiers)
  • Shopping and behavioral data (purchase history, wishlist, cart activity)
  • Communication history (emails, support requests, form submissions)

How We Use Your Information We use personal information to:

  • Process and fulfill your orders
  • Respond to customer service inquiries and requests
  • Send promotional offers and transactional emails (if opted-in)
  • Improve our website, products, and services
  • Detect fraud or unauthorized activity
  • Maintain internal records and analyze business performance

Who We Share Your Information With We may share your information with trusted third parties, including:

  • Shopify (our e-commerce platform)
  • Payment processors (e.g., credit card providers, PayPal, etc.)
  • Shipping and logistics providers (to deliver your order)
  • Email marketing platforms (if you opt in to receive updates)
  • Legal authorities, if required by law
  • Other vendors or contractors under confidentiality agreements, for website support, analytics, or improvements

How Long We Retain Your Information We retain personal information only as long as necessary to:

  • Fulfill the purpose for which it was collected
  • Provide ongoing customer support or legal obligations
  • Maintain a record of your transactions for tax or compliance purposes
  • Until you request deletion (unless legal obligations require longer retention)

Automated Decision-Making We may use limited automated tools to detect fraudulent activity or customize marketing based on browsing behavior. These tools do not make decisions that produce legal or significant effects for you.

International Data Transfers Your personal information may be transferred to and processed in countries outside of your residence, including the United States. These countries may not have the same data protection laws as your home jurisdiction, but we ensure an adequate level of protection through appropriate safeguards.

Appeals If we deny a request related to your personal information, you may appeal the decision by emailing support@ruggedbynature.com with the subject line “Privacy Request Appeal.” We will review and respond in accordance with applicable privacy laws.

Your Choices and Rights You may unsubscribe from emails or texts at any time. To manage or delete your data, email us at support@ruggedbynature.com. We will respond within a reasonable timeframe.

Your privacy rights may vary depending on your location. We comply with data privacy regulations applicable to our users, including:

  • The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
  • The General Data Protection Regulation (GDPR) for residents of the European Economic Area (EEA)
  • The Act on the Protection of Personal Information (APPI) for residents of Japan
  • The Personal Information Protection and Electronic Documents Act (PIPEDA) for residents of Canada
  • The Lei Geral de Proteção de Dados (LGPD) for residents of Brazil

If you reside in one of these jurisdictions, you may have the right to:

  • Access the personal information we collect about you
  • Request correction or deletion of your data
  • Withdraw consent or limit processing of sensitive data
  • Request data portability
  • Opt out of the sale or sharing of your personal information

To exercise these rights, email us at support@ruggedbynature.com. We respond to all verified requests within the timeframes required by law.

Cookies and Tracking Cookies are small data files stored on your device. We use cookies to:

  • Remember your preferences and log-in status
  • Improve functionality and performance
  • Analyze site usage and trends
  • Personalize your experience and deliver targeted ads

You may disable cookies through your browser settings, though some features of the Website may not function properly.

Do Not Track We do not alter our data practices in response to "Do Not Track" signals due to lack of industry consensus.

MMS/SMS Program By opting into our text messaging program, you agree to receive recurring promotional and transactional messages from Rugged By Nature. Message frequency varies. Standard message/data rates may apply. To opt out, text "STOP" or email us at support@ruggedbynature.com.

Security Practices We implement reasonable physical, technical, and administrative safeguards to protect your personal information against unauthorized access, loss, misuse, or alteration. Our website uses secure HTTPS encryption, and all payment information is processed through PCI-compliant third-party providers such as Shopify and its payment partners.

While no online service can guarantee absolute security, we regularly review our systems and processes to maintain data integrity and reduce risk. You are responsible for maintaining the confidentiality of your account credentials and choosing secure passwords.

Note on Cookie Preferences: To manage your cookie and data-sharing preferences, we use the Pandectes GDPR Compliance app. You can access these controls anytime via the “Cookie Preferences” link in the website footer.

Contact Us If you have questions, contact us at: support@ruggedbynature.com

Rugged By Nature, LLC Attn: Support PO Box 910430 St. George, UT 84791 United States